Storytelling for Business

Storytelling is a crucial skill that leaders use in a variety of business situations. Accomplished leaders employ storytelling to improve interpersonal relationships, communicate strategy and build culture. From an operations perspective, storytelling is a skill that empowers leaders to create common ground among teams, unleash the drive and passion of their people and share a vision for the future. The primary focus is on the ability to deliver effective presentations with the desired impact, using a professional tone and Storytelling for Business techniques. Using the steps covered in this program, participants will learn how to deliver presentations with clarity, confidence and credibility. This will enable learners to deliver information impactfully, that connects, engages and influences people in a real and authentic way. The approach we use is in two stages; Stage One – content training half day Stage Two – skills practice and feedback half day This approach is indicative of how we tailor our programs to the Clients needs. We strongly recommend contact with the Client at design stage to ensure the program is tailored your specific learner groups and Business Objectives.

Delivery Mode

  • Customised
    In-Company
    Programmes

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Course Code
LPD022

What's covered?

Key to the training outcomes for this proposed program will be the development of the following:

  • Communication Skills needed to create a positive experience while delivering presentations.
  • Increased appreciation of the importance of Communications skills while presenting
  • Importance of Context
  • Skills and Competencies Involved with Making Effective Presentations
  • What is Storytelling for Business
  • Putting Your Business Storytelling Skills into Action
  • Giving and Receiving Feedback on your Storytelling for Business Skills

This will be facilitated using a combination of tutor input, group discussion and Skills Practice sessions with continuous feedback in a safe environment to aid development.

To cover the content, meet the outlined Learning Outcomes and give opportunity for Skills Practice, two separate days are recommended for each stage – ideally a week apart. This will provide some opportunity for application through Skills Practice.

Who should participate?

The programme is designed for those who need to inspire and who want to motivate staff to get things done.

What will I learn?

The Learning Outcomes are as follows:

  • Be equipped to create an effective presentation with strong content and quality visual  presentation.
  • Understand how Storytelling for Business is used effectively.
  • Know the different styles and where they can be applied.
  • Participate in Skills practice of all theories and models introduced in a safe environment.
  • Experience through feedback an appreciation of where you are now in terms of your Storytelling for Business Skills and put in place an action plan for further development.

Who are the tutors?

Emer Doyle

Emer Doyle has over 15 years of experience as an experiential trainer, master coach and coach mentor specialising in personal development and transformational change. Emer facilitates using a blend of both classroom and virtual delivery methods. She collaborates with individuals ranging from young adults to senior managers in both public and private sectors nationally and internationally who wish to enhance their performance and orchestrate their personal or professional future. Emer has a respected reputation for assisting clients in gaining a deeper understanding of their professional challenges or desired goals and the scope of their options. This enables informed decisions to be made and successful action to be taken.

Emer holds a QQI Award in Coaching through LIT Thurles and a Diploma in Coaching Skills through Coaching Development UK. She is currently one of a very small handful of coaches in Ireland who have been awarded the highest accreditation for professional coaching; the MCC (Master Certified Coach) Credential from the ICF (International Coach Federation). She also holds a B.A. in Communication Studies and is a Continuous Coach Education Provider for ICF.

Emer is passionate about supporting individuals in experiencing and taking their own unique learning and development from the classroom and grounding it into the reality of their own lives in a sustainable way which serves who they wish to become as leaders and managers of people.


Gina Ryan

Gina Ryan has over thirty years’ experience in people management and entrepreneurship, across the telecommunications and food industry, with a particular focus on employee engagement and development, and excellence in customer service. An experienced and qualified coach, Gina is passionate about continuous professional development. Over a number of years Gina has facilitated the professional growth and development of individuals from a diverse range of backgrounds: from community leaders, academic institutions, pharma, food production to data processing, maintenance and contact centres. Gina establishes rapport and credibility with clients from the first interaction – and co-creates the environment to allow clients to affect real change in their organisation.

Clients find her facilitation style to be motivating, powerful and instrumental in finding a depth of understanding and clarity on their own issues, while at the same time maintaining control of the options they choose to follow, and the actions they design; in essence using the learning environment to custom build the skills and answers to their own specific needs. As someone who facilitates development on the basis of experiential learning, nothing is offered to the learners that Gina has not had experience of achieving success with in the workplace.

Gina holds a QQI Award in Coaching through LIT Thurles and is a member of the ICF (International Coach Federation), she has also been invited to mentor on this course. She also holds Diplomas in L&D Principles and IT and CIPD (Certification in Personnel Management Practice) through UL, and has Associate Membership of CIPD.  She was a mentor on the Certificate in Coaching Skills Course in LIT Thurles for three years

Gina has recently completed the “Diploma in Mindfulness Teacher Training and Positive Psychology (Irish Mindfulness Academy) at the Marino Institute of Education.” The establishment of Mindfulness skills as a tool to enable individuals to build resilience, agility and design options for themselves in both work and life has been evolving over the last decade in workplaces globally. Building on the bedrock of Positive Psychology Gina supports learners as they apply these concepts in their own lives to create real and sustainable benefits, on both a personal and professional level. Gina has also recently completed a Professional Diploma in Digital Learning Design (GCU)


How do we train and support you?

Building on over 40 years’ experience in human resource learning and development; the tutors utilize an experiential learning approach to their programs.  This methodology of learning provides an opportunity for learners to engage with, experience and apply the learning in a practical way and also provides the opportunity for learners to receive feedback on their newly applied skills.  The opportunity is also provided to learners to reflect on the full learning experience and how this might be of value to them in the achievement of their learning goals.

To assist and continue with skills development, we facilitate via email a post learning reflective practice utilizing skills practice sessions recorded during the course. This assists delegates in embedding new learning, gives further support and enables them to define any further actions required.  This program offers one to one or group coaching as an additional element to further support the delegate and embed the learning process.

In-House Courses
For In-House courses, the tutor will contact you in advance to discuss the course programme in more detail in order to tailor it specifically for your organization and your people.

Course Manual
A softcopy of the materials will follow on course completion.

Gina Ryan

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Gina Ryan

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