Storytelling for Business

Unlock the power of stories to connect, influence and inspire in every business setting.

Storytelling is one of the most powerful tools leaders can use to communicate effectively, build trust and influence people. In business settings, stories create shared understanding, connect teams with organisational purpose and help communicate strategy in a way that inspires action.  This programme is designed to equip learners with the confidence and skills to present ideas with clarity, structure and impact. By blending professional presentation techniques with the art of storytelling, learners discover how to connect authentically, influence others and leave a lasting impression. It is structured in two stages:  Stage One - focuses on content training and design Stage Two - centres on skills practice and feedback  Through this blended approach, learners will develop the confidence to engage people, create common ground and communicate with credibility.  This programme is fully customised to support strategic organisational priorities while addressing individual learning goals. Early engagement during the design phase is strongly recommended. 

Delivery Mode

  • Customised
    In-Company
    Programmes

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Course Code
LPD022

What's covered?

Learners will explore how to use storytelling as a practical business tool and apply techniques directly to real workplace scenarios. 

Topics include: 

  • Core communication skills for impactful presentations 
  • Understanding context and audience 
  • Storytelling frameworks for business 
  • Building strong narratives with visuals 
  • Applying storytelling skills in practice 
  • Giving and receiving feedback to refine delivery 

The content is highly interactive and can be tailored for in-company delivery to align with organisational goals. It is typically run over two separate days, ideally spaced a week apart, to allow learners time between sessions for skills practice. 

Who should participate?

This programme is ideal for professionals who need to influence, inspire and motivate others. It particularly benefits those who want to strengthen their communication style and deliver messages that resonate. 

It is especially relevant for: 

  • Team leaders and supervisors 
  • Middle managers and project managers 
  • Senior managers, executives and business leaders 

The programme supports anyone who wishes to enhance their ability to connect and inspire through storytelling. 

English Language Competency
A good standard of written and spoken English is important to engage effectively with this programme.

What will I learn?

On successful completion of this course, learners will be able to: 

  • Design and deliver effective presentations using storytelling techniques 
  • Adapt storytelling styles for different audiences and contexts 
  • Integrate strong content with compelling visual support 
  • Apply models and frameworks to structure narratives clearly (via skills practice) 
  • Use practice and feedback to refine delivery skills 
  • Develop an action plan to build storytelling competence further 

By the end of the programme, learners will be equipped with practical skills they can apply immediately to enhance their communication impact. 

Who are the tutors?

Our tutors are experts in leadership communication and storytelling in business. Each tutor brings real-world experience, sector-specific insights, and a passion for practical training. Their focus is on building learner confidence through engaging, hands-on exercises and personalised support. 

Emer Doyle

Emer Doyle has over 15 years of experience as an experiential trainer, master coach and coach mentor specialising in personal development and transformational change. Emer facilitates using a blend of both classroom and virtual delivery methods. She collaborates with individuals ranging from young adults to senior managers in both public and private sectors nationally and internationally who wish to enhance their performance and orchestrate their personal or professional future. Emer has a respected reputation for assisting clients in gaining a deeper understanding of their professional challenges or desired goals and the scope of their options. This enables informed decisions to be made and successful action to be taken.

Emer holds a QQI Award in Coaching through LIT Thurles and a Diploma in Coaching Skills through Coaching Development UK. She is currently one of a very small handful of coaches in Ireland who have been awarded the highest accreditation for professional coaching; the MCC (Master Certified Coach) Credential from the ICF (International Coach Federation). She also holds a B.A. in Communication Studies and is a Continuous Coach Education Provider for ICF.

Emer is passionate about supporting individuals in experiencing and taking their own unique learning and development from the classroom and grounding it into the reality of their own lives in a sustainable way which serves who they wish to become as leaders and managers of people.


Gina Ryan

Gina Ryan has over thirty years’ experience in people management and entrepreneurship, across the telecommunications and food industry, with a particular focus on employee engagement and development, and excellence in customer service. An experienced and qualified coach, Gina is passionate about continuous professional development. Over a number of years Gina has facilitated the professional growth and development of individuals from a diverse range of backgrounds: from community leaders, academic institutions, pharma, food production to data processing, maintenance and contact centres. Gina establishes rapport and credibility with clients from the first interaction – and co-creates the environment to allow clients to affect real change in their organisation.

Clients find her facilitation style to be motivating, powerful and instrumental in finding a depth of understanding and clarity on their own issues, while at the same time maintaining control of the options they choose to follow, and the actions they design; in essence using the learning environment to custom build the skills and answers to their own specific needs. As someone who facilitates development on the basis of experiential learning, nothing is offered to the learners that Gina has not had experience of achieving success with in the workplace.

Gina holds a QQI Award in Coaching through LIT Thurles and is a member of the ICF (International Coach Federation), she has also been invited to mentor on this course. She also holds Diplomas in L&D Principles and IT and CIPD (Certification in Personnel Management Practice) through UL, and has Associate Membership of CIPD.  She was a mentor on the Certificate in Coaching Skills Course in LIT Thurles for three years

Gina has recently completed the “Diploma in Mindfulness Teacher Training and Positive Psychology (Irish Mindfulness Academy) at the Marino Institute of Education.” The establishment of Mindfulness skills as a tool to enable individuals to build resilience, agility and design options for themselves in both work and life has been evolving over the last decade in workplaces globally. Building on the bedrock of Positive Psychology Gina supports learners as they apply these concepts in their own lives to create real and sustainable benefits, on both a personal and professional level. Gina has also recently completed a Professional Diploma in Digital Learning Design (GCU)


How do we train and support you?

We use a highly interactive, practical methodology rooted in experiential learning. This ensures that every learner has the opportunity to apply new techniques, receive feedback and reflect on personal development throughout the course. 

Support elements include: 

  • Pre-training consultation for in-company courses to tailor content to learner and organisational needs 
  • Facilitated skills practice sessions recorded for feedback and individual reflection, allowing learners to experiment in a safe, supportive space 
  • Guided post-training reflective activities designed to embed learning, support behavioural change and identify future goals 
  • Optional personalised coaching sessions (either one-to-one or group-based) 
  • Live training is available virtually or delivered onsite to suit the needs of the team 

Class sizes are generally limited to 10-12 participants to support personalised learning and individual support. 

How can you progress?

Learners who complete this programme may also consider: 

  • Team Leadership 
  • Coaching Skills for Managers 
  • Leading & Managing People - QQI Level 6 

These complementary courses provide additional options for learners to continue strengthening their influence and leadership capabilities. 

Gina Ryan

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Gina Ryan

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